On the Importance of Understanding Data Lineage and Measurement
On the Importance of Understanding Data Lineage and Measurement
[Data Analysts]..should know how the data was born, with all details of measurement… Few things have more devastating consequences … than someone in the audience pointing out…measurement issues the analyst didn’t consider.
- Békés and Kézdi, 2021: Data Analysis for Business, Economics, and Policy
This feels so fundamental to me that it both doesn’t need to be said and, by virtue of being fundamental, is likely often overlooked.